Jeremy is currently the VP, Growth for Imperfect Produce. Before that, he ran growth for an e-commerce company and was a portfolio manager for a quantitative equity fund.
Jeremy is regularly asked to speak about growth, acquisition, and retention at conferences.
Q: What would you like to see your team accomplish in 2020?
At Imperfect, we’re moving really quickly to fight food waste and build a better food system for everyone. My team is responsible for the growth of the company as well as innovating on new revenue opportunities. We’ve been working hard on a new product launch that we hope to release by the end of the year. If we can do so, I think it will gain a great response.
Q: What is your favorite book?
The Stars My Destination By Alfred Bester, it’s not particularly well known, but I think it’s a spectacular story.
Q: Do you use any specific method or system to run daily operations?
My philosophy is to empower my team members as much as possible. Ideally, I’m consulted only for complicated or highly impactful decisions. I emphasize written communication as much as possible for clarity of thought and ability to review the decision-making process.
Q: Why did you choose your present industry at this time?
It’s special to work for a company that does so much good in the world, while also having the opportunity to make such a large impact. Imperfect is a rare combination of a company that makes a difference, not only in our day to day operations and product but in all of our incremental community programs, including our reduced cost box and grant programs. Who wouldn’t want to be a part of that?
Q: What is the best/worst moment you can remember in your career?
The best moment happened at Imperfect. The whole team was working on a brand new concept for a video and in conjunction with that, a completely new experience for a new customer. When we launched the campaign on all of our acquisition channels, the response was double our most optimistic projections. It’s really special to be able to see the culmination of all of the hard work of the team come to fruition and see in real-time the customer response.
The worst was also at Imperfect. We had worked for a while on a campaign, and it simply didn’t resonate. It was tough to have to look at the work we did versus the results, but you pick yourself back up and start the next thing.
Q: Looking back – if you could advise a younger version of yourself to do something different – what would it be?
I’d encourage myself to reach out to more people. It’s amazing who you can meet and talk to by simply making the first move. Early on in your career and certainly in school. If you’re interested in a topic, I can’t recommend it strongly enough. People are generous with their time, particularly if you demonstrate a passion, and you can learn a great deal that will get you closer to your goals.
Follow Jeremy Gurewitz on Twitter: @JeremyGurewitz