Redickaa Subrammanian is co-founder and CEO at Resulticks, the world’s fastest-growing real-time, conversation marketing cloud solution.
During her 25-year career as global advertising, marketing, and technology expert, she has developed winning strategies and outcomes-focused solutions for some of the world’s most respected brands. She holds an MBA from the State University of New York, Buffalo, and was named to Axial’s Growth 100 middle-market CEOs in the United States in 2016.
Q: What would you like to see your team accomplish in 2019?
We recently opened our new office location at the Chrysler Building in New York and have made significant inroads into establishing awareness of our key offerings within industry verticals such as banking, insurance, retail, and hospitality.
Q: What were the most challenging areas in the early stages of the company’s growth?
We’re working hard on expanding our global footprint by bolstering our presence significantly in North America and continuing our rapid growth throughout Southeast Asia, India, and Australia. Of course, we’re always mindful to stay on course with our aggressive roadmap of continuous development and enhancement of the Resulticks solution adding new capabilities and tools at an industry-leading pace.
Q: Who is your role model or hero?
Bill Gates. He’s had a monumental impact on the world through his altruism and passion for imagining a better future. He’s thought hard about how technology and information can contribute to the good of humanity throughout the world. That’s a remarkable approach to both life and business.
Q: What is your favorite book?
I always carry my well-worn copy of Autobiography of a Yogi with me everywhere I travel. I’ve read it countless times, and it’s a constant source of inspiration, serenity, and joy. If you haven’t read it, do so. It can impact every aspect of your life for the better.
Q: Do you use any specific method or system to run daily operations?
Given my considerable experience in founding and leading organizations, I try to approach everything strategically. I’m very thorough about creating and following roadmaps to ensure we deliver solutions that work from the very start and create measurable value for all our stakeholders—customers, employees, and investors. In marketing, especially, it’s crucial that there is no gap between what an organization promises and what it delivers.
Q: Why did you choose your present industry at this time?
It’s not so much that I chose this industry. With my lifelong passion for communications, I’ve grown into and with marketing—and in many ways helped shape it—as we practice it today. Marketing is the business; it’s about being innovative and creative to build an experience that customers want to come back for again and again. Isn’t that how businesses succeed? That’s why I’ve embedded customer experience at the core of our enterprise and the solution we offer others.
Q: What is the best/worst moment you can remember in your career?
There’s no one moment that stands out as best or worst. They’ve all—the good and the bad—been stepping stones in a career path that has been anything but linear. I was a history student, which gave me my love for words, and then began my professional life in an advertising agency as a copywriter. From there, I moved into technology and then translated that into digital marketing.
Now I run a company that empowers brands with advanced marketing technology solutions. Through all of these stages of my career—which ironically seem logically arranged in retrospect—I think the need for creativity has been the common thread. Finding creative ways to have a real impact on business and the people it affects and to contribute to its success has always driven me to do more and has brought me to where I am now.
Q: Looking back – if you could advise a younger version of yourself to do something different – what would it be?
If I were to give my younger self one piece of advice, it would mirror the advice my mother actually gave me, “There is nothing that you cannot do if you put your mind to it.” From studying history to building and running a real-time, big data-driven customer engagement platform, I’m living proof of the power of that timeless advice.