Ani Sanyal is a multidisciplinary creative working at the intersection of business and culture. He is the CEO of Green Room Creative, a digital agency based in New York City, that focuses on scaling early-stage companies through creative campaigns in a digital-first world.

He is also the founder/CEO of Sanyal Capital Group, a real investment firm located in NYC and the co-founder of Kolkata Chai Co, a food/beverage company creating traditional, yet progressive interpretations of South Asian street food. He double taps for The New Yorker magazine, Jay-Z, The Boston Celtics, and samosas from his favorite bazaar in Kolkata, India.

Ani Sanyal, CEO of Green Room Creative

Q: What would you like to see your team accomplish in 2019? 

I want to conceptualize, test, and launch our own brand successfully. In the case of 2019, it is our chai company, Kolkata Chai, which is opening up a cafe in New York’s East Village in September.

Q: Who is your role model or hero? 

My parents for modeling what unconditional love and sacrifice look like.

Q: What is your favorite book? 

Picking one book is tough, but if I had to make three reading recommendations, it would be, “The Tanning of America” by Steve Stoute, “Rework” by Jason Fried, and “Think and Grow Rich” by Napoleon Hill.

Image result for Rework" by Jason Fried
Rework” by Jason Fried

Q: Do you use any specific method or system to run daily operations? 

I’m big on creating to-do lists and over-communicating at all times. I also use Trello and Slack to help me stay organized.

Q: Why did you choose your present industry at this time?

I believe in doing more of what you’re good at. For me, it was telling stories and building brands in a digital-first world.

Q: What is the best/worst moment you can remember in your career?

This was one moment — when I was diagnosed with kidney failure in 2012. Naturally, it was the most challenging thing to go through as a 24-year-old, but at the same time, it built resilience and perspective that helped me become the person I am today.

Q: Looking back – if you could advise a younger version of yourself to do something different – what would it be?

Be more patient. Take even more chances. And don’t trust people’s words, trust their actions.

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