Shira Abel is the CEO of Hunter & Bard, an award-winning design & public relations agency. She focuses on using creative strategies to achieve omnichannel results.

Years of experience working with clients across industries – from start-up to enterprise – has provided Shira with a clear understanding of what it takes to grow a company organically.

Q: What would you like to see your team accomplish in 2019? 

For the rest of 2019, our focus is on process and structure – we’re growing, and our clients want more – which is fantastic. Now we are putting processes in place so that we can have a smooth ride as we grow.

2020 will be about growth.

Q: Who is your role model or hero? 

The women who have paved their way in business are my heroes: Ginni Rometty, Indra Nooyi, Barbara Corcoran, Sallie Lee Krawcheck, Sheryl Sandberg, etc.

Q: What is your favorite book?

This is a hard one; I can’t name just one. Getting More by Stuart Diamond, Alchemy by Rory Sutherland, and Influence by Robert Cialdini. Not necessarily in that order.

Image result for Getting More by Stuart Diamond
Getting More by Stuart Diamond

Q: Do you use any specific method or system to run daily operations? 

I’m used to Lean / Scrum methodology, but now we’re mixing that with some waterfall – depending on the project.

Q: Why did you choose your present industry at this time?

I looked at the market and went where I knew our interests, experiences, and skillsets would bring the most value.

Q: What is the best/worst moment you can remember in your career?

I’ve been lucky to have a lot of great moments. I’m having an impossible time choosing one. I will say I’m super excited to be teaching Marketing for Technologists at Berkeley this Fall.

Every new account, every new project, every new challenge – I love them all. Even a mistake means I’ve learned something new.

Q: Looking back – if you could advise a younger version of yourself to do something different – what would it be?

Don’t wait to be ambitious. Take that risk. Ask the question. Make the request. Open a retirement account early – compounding is no joke. Everything is sales.

Connect with Shira on LinkedIn

Follow on Twitter: @shiraabel

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