Kristin Marquet is the founder and creative director of, a digital business magazine for female entrepreneurs; Marquet Media, a branding and PR agency in NYC; and Deft Magazine, a digital women’s fashion magazine.

She oversees the day-to-day operations of the agency as well as directs all client accounts and projects. With a strong eye for creating memorable brands and a diverse range of knowledge, Kristin provides strategic counsel to clients interested in developing successful internal and external communication programs across all media platforms for more than a decade.

Kristin Marquet is the founder and creative director of Fem Founder

Q: What would you like to see your team accomplish in 2019?

While we have a solid team now, I would like to continue to grow our team by 20 percent in 2020.

Q: What were the most challenging areas in the early stages of the company’s growth?

The biggest challenge I ran into with my first business was picking one or two niches and specializing in branding and marketing for those one or two industries. In the early days, I was very scattered–tried to cater to every industry.

Q: Who is your role model or hero? 

Interesting question–I don’t have one.

Q: What is your favorite book? 

“She Means Business” by Carrie Green.

Image result for "She Means Business" by Carrie Green.
“She Means Business” by Carrie Green

Q: Do you use any specific method or system to run daily operations? 

Yes, I try to be very organized with all of my daily tasks using the Asana app. I find it extremely helpful.

Q: What is the best/worst moment you can remember in your career?

The best moment in my career was when I was laid off from my corporate consulting job because it forced me to start my first business. While it was difficult in the early days, I learned how to manage it all.

Q: Looking back – if you could advise a younger version of yourself to do something different – what would it be?

Don’t be impulsive and look at problems with a critical eye.

Follow on Twitter: @KristinMarquet

Follow on Instagram: @Femfounder

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